I am a highly collaborative, creative leader and branding expert with a passion for solving business problems through design. I have directed and built multidisciplinary, world-class creative teams in-house at Apple, and on the agency side with some of the world’s most iconic brands.

In 2007 I led the creative team that introduced the iPhone and the App store to the world, overseeing all communications across multiple touch-points. The launch became the most successful in Apple’s history.

As a Creative Strategist at SYPartners and Founder of Golden Arm, a boutique agency in New York, I played a lead role in various disciplines; from designing and running client workshops, building in-house and external creative teams to advising start-ups, and serving as the Creative Director and Lead Strategist on high-profile product launches, rebranding efforts and vision workshops for companies such as AT&T, Bose, Sony, Boeing, Hong Kong Airlines and Nike.

I foster highly collaborative environments and work with forward-thinking individuals, companies, and institutions committed to developing creative leadership through design-lead thinking.

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