For a decade I served as a creative leader in Apple's marketing and communications department during the most innovative and exciting time in the company's history. I led a multidisciplinary team of designers, writers and photographers to create launch communication materials across multiple platforms, including packaging, retail channel, video, web, direct marketing and event graphics - including videos for Steve Jobs’ Keynote presentations, product launches, case studies and events. In my final role as the Cross-Functional Global Creative Director for Marketing Communications I oversaw the creation and consistency of all messaging for the 1st, 2nd and 3rd generation iPhones. I was responsible for all visually branded communications as well as all major US carrier and Channel partner communications in international markets.